The Limited Expands in Tallahassee to Satisfy Loyal Consumers’ Confident Sense of Style
Iconic Women’s Fashion Retailer Partners with Dress for Success for New Store Opening at Governor’s Square Mall
Tallahassee, FL August 18, 2011 – The women of Tallahassee will now have access to more of the modern, impeccably tailored, on-trend designs offered by The Limited with the official opening of the Governor’s Square Mall store location.
Bridging a gap for the brand’s already enthusiastic customer base, the iconic fashion retailer opens its doors on the first floor at 1500 Apalachee Parkway. This is the first store in the Tallahassee area, making a total of 14 stores in Florida.
To commemorate the new store’s introduction, The Limited is hosting a grand opening celebration Thursday, August 18 through Sunday, August 21 filled with sale events, raffles and more. The Limited will kick off this celebration with a ribbon cutting ceremony and press conference on Thursday, August 18 at 10:00 a.m. followed by an open shopping event where customers will receive 40 percent off their purchases all weekend long. In addition, the company plans to donate a percentage of its weekend sales to Dress for Success Tallahassee.
The Dress for Success mission is to promote the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life.
“The Dress for Success Tallahassee team believes that when you look your best, you feel your best,” said Wendy Hedrick, Founder and President of Dress for Success Tallahassee. “A first impression is important, especially during a job interview. At Dress for Success Tallahassee, we strive to instill confidence in our clients through the suiting experience to ensure that they make a positive and lasting first impression. We are excited to partner with The Limited and participate in the grand opening celebration in Tallahassee. The Limited embodies our mission of helping women look and feel their best in classic, professional attire. The Limited’s support, through this generous partnership, will help us transform more lives. It is not important where our clients have been, but where they are going in the future. Together, we will help them look their best for this journey.”
“The Limited’s mission is to help women achieve personal success – fulfilling their potential and looking great every step of the way,” said Linda Heasley, CEO of The Limited. “That’s why we’re so excited to expand to the Tallahassee market – and proud to partner with Dress for Success Tallahassee for our new store in Governor’s Square Mall.”
The Limited, with over 230 locations nationwide, has seen resurgence in its popularity and is keeping pace with demand across the country with its new store openings. Tallahassee has been a priority market for a new store in line with the brand’s expansion.
“We’re really looking forward to sharing our newest store design concept with our customers in the Tallahassee area, as it demonstrates The Limited’s new direction,” said Heasley. “The overall environment is more feminine, more approachable and more residential in feeling.”
All of The Limited’s new stores, including the location in the Governor’s Square Mall, will feature a light, bright and upbeat motif. Other design changes include taupe walls with white cabinets and a ‘splash’ of red – including the iconic red ceiling in the fitting rooms and cash wrap area that gives the store a modern look and feel. Wood flooring has replaced the tile of previous stores to add warmth and comfort, and chandeliers and a custom mural on the back wall carry on that residential feeling.
The Limited has also added seating for comfort with books and magazines to make for a positive experience for shopping companions. An e-bar with instant access to thelimited.com will ensure the consumer always has access to her size. Online orders placed from the store ship to the customer’s home free of charge. The store has also added more registers and more fitting rooms to better facilitate wardrobing and one-on-one styling.
For more information about the new store locations, sales events, employment opportunities and online ordering, visit www.thelimited.com.
For more information about Dress for Success Tallahassee, visit www.dressforsuccess.org/tallahassee.
About The Limited
Based in Columbus, Ohio, The Limited, an affiliated portfolio company of Sun Capital Partners, Inc., is well known as the store concept that began mall-based specialty retailing as we know it. Drawing on almost 50 years of presence in American shopping centers, The Limited is an iconic fashion retailer that offers high-quality, private-label apparel designed to help the modern woman succeed. Design-driven, fashionable styles include suiting, sweaters, dresses, denim, outerwear, and accessories—to suit her lifestyle demands, from workday to weekend. The Limited has over 230 mall locations throughout the United States. For more information, please visit: www.thelimited.com.
About Sun Capital Partners, Inc.
Sun Capital Partners, Inc. is a leading private investment firm focused on leveraged buyouts, equity, debt, and other investments in companies that can benefit from its in–house operating professionals and experience. Sun Capital affiliates have invested in more than 265 companies worldwide with combined sales in excess of $40 billion since Sun Capital’s inception in 1995. Sun Capital has offices in Boca Raton, Los Angeles, and New York, as well as affiliates with offices in London, Paris, Frankfurt, Luxembourg, Shanghai and Shenzhen. For more information, please visit www.SunCapPart.com.
About Dress for Success Tallahassee
Dress for Success Tallahassee will open its doors for economically disadvantaged women who are dedicated to entering the workforce and establishing careers. They will provide the integral first step toward reaching independence for women who are faced with extra challenges. Dress for Success Tallahassee will provide motivated women with the necessary tools to enter a competitive workforce. By allowing women to access professional attire and career seeking advice, they hope to instill confidence and build a strong foundation for their future. They know a first impression is priceless and Dress for Success Tallahassee intends to help its clients make a positive and lasting first impression.
For more information, visit www.dressforsuccess.org/tallahassee.
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