Attorney General Pam Bondi’s Office Announces an $800,000 Settlement with an Internet-based Advertising Company
TALLAHASSEE, Fla.–Attorney General Pam Bondi today announced an $800,000
settlement with SubscriberBASE Holdings, Inc., an Internet-based
advertising company in Columbia, S.C. SubscriberBASE Holdings, Inc.
promotes Internet-marketed goods and services, including free gifts to
consumers who register for offers on the Internet. Allegedly, the “free”
offers advertised through a popular social media site, search engines, and
other Internet sites did not clearly and conspicuously disclose the terms
and conditions of the offers. Additionally, the email solicitations sent
by, or on behalf of, SubscriberBASE Holdings, Inc. allegedly violated the
Federal CAN-SPAM Act, which prohibits deceptive and misleading header
information in commercial e-mails.
“Florida law requires that all advertisements, including Internet ads,
provide sufficient disclosures about terms and fees and not be misleading,”
stated Attorney General Pam Bondi. “We are committed to protecting
Floridians from unfair and deceptive trade practices, and we will not allow
the Internet to become a medium where deceptive marketing practices
flourish.”
The agreement reached specifies that SubscriberBASE Holdings, Inc. must
disclose and prominently display all necessary information on
Internet-based advertisements so that consumers can make informed
decisions. SubscriberBASE Holdings, Inc. also agreed to pay $800,000 to the
Attorney General’s Office to reimburse the cost of the state’s
investigation and to further the office’s mission to uphold the law.
Consumers who believe they have been subject to unauthorized billing for
Internet products should contact the Attorney General’s Office by calling
1-866-9-NO-SCAM (1-866-966-7226) or by filing a complaint online at
http://www.myfloridalegal.com.
The agreement can be read here:
http://myfloridalegal.com/webfiles.nsf/WF/JDAS-8M4RLK/$file/SubscriberBaseHoldingsAVCpdf.pdf
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Contact:
Jennifer Krell Davis
Phone: 850.245.0150
jennifer.davis@myfloridalegal.com
