Attorney General Bondi’s Office Requires Online Advertising Service Provider to Reform Practices

Nov 20 • 141 Views • View Comments

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John Lucas
Phone: 850.245.0150

Attorney General Bondi’s Office Requires Online Advertising Service Provider to Reform Practices

TALLAHASSEE, Fla. –Attorney General Pam Bondi’s office has reached a
settlement with, LLC, an online advertising network. The
settlement resolves allegations that advertisements within the advertising network were deceptively designed by its
affiliates to replicate actual news articles. The fake news items often
included fabricated consumer comments and other misleading statements. As
part of the settlement, must reform and monitor its
advertising practices as well as pay $500,000 to the Attorney General’s
Office. The Attorney General’s Office acknowledges the assistance of the
Federal Trade Commission in this case.

“Online advertising service providers are responsible for ensuring that the
advertisements they facilitate within their networks are clear and
accurate,” stated Attorney General Pam Bondi. “I am pleased that has cooperated with my office and will ensure that its
affiliates’ advertisements do not include misrepresentations or omissions.”

A “fake news site” is an advertisement that appears to be a news report,
blog or article. has agreed to ensure that all “fake news
site” advertisements facilitated within its advertising network include the
word “advertisement” and the phrase, “This is an advertisement and not an
actual news article, blog, or consumer protection update.”

Additionally, must ensure that each advertising affiliate
takes steps to prevent any misrepresentations or material omissions,
including but not limited to preventing comments from people other than
actual users of the product, misusing IP addresses to plug in information
in the article, and using bogus information regarding the expiration of any
deals or falsely implying limited quantities are available.

Follow the link to view a copy of the AVC:$file/Clickbooth

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