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Home » Education » Currently Reading:

Attorney General Bondi’s Office Requires Online Advertising Service Provider to Reform Practices

November 20, 2012 Government No Comments

Contact:
John Lucas
Phone: 850.245.0150
john.lucas@myfloridalegal.com

Attorney General Bondi’s Office Requires Online Advertising Service Provider to Reform Practices

TALLAHASSEE, Fla. –Attorney General Pam Bondi’s office has reached a
settlement with Clickbooth.com, LLC, an online advertising network. The
settlement resolves allegations that advertisements within the
Clickbooth.com advertising network were deceptively designed by its
affiliates to replicate actual news articles. The fake news items often
included fabricated consumer comments and other misleading statements. As
part of the settlement, Clickbooth.com must reform and monitor its
advertising practices as well as pay $500,000 to the Attorney General’s
Office. The Attorney General’s Office acknowledges the assistance of the
Federal Trade Commission in this case.

“Online advertising service providers are responsible for ensuring that the
advertisements they facilitate within their networks are clear and
accurate,” stated Attorney General Pam Bondi. “I am pleased that
Clickbooth.com has cooperated with my office and will ensure that its
affiliates’ advertisements do not include misrepresentations or omissions.”

A “fake news site” is an advertisement that appears to be a news report,
blog or article. Clickbooth.com has agreed to ensure that all “fake news
site” advertisements facilitated within its advertising network include the
word “advertisement” and the phrase, “This is an advertisement and not an
actual news article, blog, or consumer protection update.”

Additionally, Clickbooth.com must ensure that each advertising affiliate
takes steps to prevent any misrepresentations or material omissions,
including but not limited to preventing comments from people other than
actual users of the product, misusing IP addresses to plug in information
in the article, and using bogus information regarding the expiration of any
deals or falsely implying limited quantities are available.

Follow the link to view a copy of the AVC:
http://myfloridalegal.com/webfiles.nsf/WF/MMFD-927HF2/$file/Clickbooth
+AVC.pdf

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