Key Opinion Leaders Help Reveal the Secret of Florida’s Fruitcake Mystery
TALLAHASSEE, Fla. – One of the most often asked questions during the holidays is: “What do you do with a fruitcake?” When Ron Sachs, president and CEO of Ron Sachs Communications, received a fruitcake this year the answer was simple. In the season of giving he chose to give the fruitcake to someone else.
Quick to express his “gratitude” to the gift-giver but even quicker to find somewhere to unload the unwanted “delicacy,” Sachs decided to spread the holiday cheer and re-gift the cake to Governor Rick Scott. Unbeknownst to Sachs, this simple act initiated a chain reaction of re-gifting that carried the fruitcake around the Capitol and downtown Tallahassee.
As the fruitcake passed through the hands of some of Florida’s most influential movers and shakers, not once was it welcomed with open arms or open mouths. The rebuffed baked good quickly made the unhappy rounds of Florida Cabinet members, legislative and private-sector leaders, political party poobahs, even media members. The fruitcake’s final destination proves that sometimes things are just meant to be.
Feel free to forward this “video” and this “fruitcake” to your friends and family. Watch the fruitcake’s full journey at ronsachs.com/fruitcake or on YouTube starring some of Florida’s insiders and key opinion leaders:
Attorney General
Pam Bondi
Chief Financial Officer
Jeff Atwater
Tom Feeney, President
Associated Industries of Florida
Florida House Speaker
Will Weatherford
Mark Wilson, President
Florida Chamber of Commerce
Lenny Curry, Chairman
Republican Party of Florida
Rod Smith, Chairman
Florida Democratic Party
Rick Flagg, Bureau Chief
Florida News Network
Ron Book
Super Lobbyist
Mike Vasilinda, Bureau Chief
Capitol News Service
Ron Sachs, President
Ron Sachs Communications
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