CONTACT: FLORIDA LOTTERY COMMUNICATIONS
THE LIFE FAMILY OF SCRATCH-OFF GAMES IS BACK
TALLAHASSEE – Beginning February 5, Florida Lottery players will have another chance to be lucky for life with the return of the LIFE Family of Scratch-Off games. These games offer a chance to win $500, $1,000, $2,500, or even $5,000 a week for life!
The LIFE Family of Games is back and better than ever with the addition of the $10 game, $5,000 A WEEK FOR LIFE, which offers more than $89 million in prizes, including a top prize of $5,000 a week for life, guaranteed for 20 years. This game features the largest top prize of any $10 Florida Lottery Scratch-Off game!
“We are delighted to bring back games that our players love,” said Florida Lottery Secretary Cynthia O’Connell. “The LIFE Family of Games attracts players with its unique top prizes that pay out for the duration of the winner’s life.”
The first LUCKY FOR LIFE-themed Scratch-Off game was introduced 17 years ago with the launch of WIN FOR LIFE, a $2 game. It performed so well that it was reintroduced in 1999 and 2000. In 2004, the $10 game SET FOR LIFE was launched, offering $5,000 a year for life top prizes. Later, the first $20 LUCKY FOR LIFE ticket offering $100,000 a year for life top prizes was introduced. Throughout the years the LIFE family has become one of the Lottery’s best-selling families of Scratch-Off games.
The Florida Lottery offers more than 60 Scratch-Off games at any given time through vending machines and counter displays at more than 13,000 retailers statewide. Scratch-Off games are an important part of the Lottery’s portfolio of games, making up approximately 58 percent of ticket sales and generating more than $495 million for the Educational Enhancement Trust Fund (EETF) in fiscal year 2011-12.
ABOUT THE FLORIDA LOTTERY
The Florida Lottery is an integral part of Florida’s culture and landscape. Responsible for contributing more than $24 billion to education and sending more than 600,000 students to college through the Bright Futures Scholarship Program, the Florida Lottery is a dependable source of financial support for the state. The agency reinvests nearly 98 percent of its revenue back into Florida’s economy through prize payouts, commissions to more than 13,000 Florida retailers, and transfers to education. Since its inception, Florida Lottery games have also made more than 1,200 people millionaires. That’s more than $37.7 billion in prize payouts since 1988 when the first ticket was sold. As the agency celebrates its 25th anniversary in 2013, an innovative and fresh spirit shines through with a mix of new and classic games, an updated logo design and new brand identity, as well as a renewed commitment to benefitting the state, all while inspiring Floridians to imagine the possibilities of their dreams coming true. For more information, please visit www.flalottery.com.
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