FLORIDA LOTTERY COMMUNICATIONS
FLORIDA LOTTERY HAS RECORD-BREAKING WEEK WITH MORE THAN $63 MILLION IN SCRATCH-OFF SALES
TALLAHASSEE – The Florida Lottery announced today that Scratch-Off ticket sales for the week ending February 9, 2013, exceeded $63 million, breaking the previous record by more than $3 million. That’s the highest level of Scratch-Off sales achieved in a single week in the Lottery’s 25-year history.
“This is an exciting accomplishment for the Florida Lottery,” said Florida Lottery Secretary Cynthia O’Connell. “By staying ahead of the curve and offering new and diverse games, we have kept our players seeking the fun and anticipation that comes from playing Florida Lottery games. We are thankful to our players for their desire to play and their commitment to Florida’s students. Sales this past week contributed more than $11.8 million for education programs in Florida.”
Last week’s sales were led by the MILLIONAIRE Scratch-Off game, with $9.7 million in sales, followed by GOLD RUSH TRIPLER with more than $8.4 million. Also contributing to the record-breaking sales was the LIFE Family of Scratch-Off games, which launched last week, totaling more than $8.6 million representing 13.5 percent of the sales for this record week.
The Florida Lottery offers approximately 60 Scratch-Off games at any given time through vending machines or counter displays at more than 13,000 retailers statewide. Scratch-Off games are an important part of the Lottery’s portfolio of games, making up approximately 58 percent of ticket sales and generating more than $495 million for the Educational Enhancement Trust Fund (EETF) in fiscal year 2011-12.
ABOUT THE FLORIDA LOTTERY
The Florida Lottery is an integral part of Florida’s culture and landscape. Responsible for contributing more than $24 billion to education and sending more than 600,000 students to college through the Bright Futures Scholarship Program, the Florida Lottery is a dependable source of financial support for the state. The agency reinvests nearly 98 percent of its revenue back into Florida’s economy through prize payouts, commissions to more than 13,000 Florida retailers, and transfers to education. Since its inception, Florida Lottery games have also made more than 1,200 people millionaires. That’s more than $37.7 billion in prize payouts since 1988 when the first ticket was sold. As the agency celebrates its 25th anniversary in 2013, an innovative and fresh spirit shines through with a mix of new and classic games, an updated logo design and new brand identity, as well as a renewed commitment to benefitting the state, all while inspiring Floridians to imagine the possibilities of their dreams coming true. For more information, please visit www.flalottery.com.
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