FLORIDA LOTTERY COMMUNICATIONS
FLORIDA LOTTERY SHATTERS ALL TIME SCRATCH-OFF SALES RECORD
TALLAHASSEE – For the first time in the twenty-five year history of the Florida Lottery, weekly sales of Scratch-Off tickets exceeded $74 million. This is the fifth straight week the Florida Lottery has broken its all time sales record. The newest record breaks the previous sales mark by $5.7 million.
The Florida Lottery is believed to be only the third lottery-selling state to have weekly Scratch-Off sales top the $70 million mark. The other two are New York and Massachusetts.
“Breaking this weekly Scratch-Off sales record shows our players are responding to our excellent product mix, especially considering that 22 different games had sales of more than $1 million last week,” said Florida Lottery Secretary Cynthia O’Connell. “What makes us most proud is these record sales are leading to record transfers to education.”
Last week’s sales were led by the Lottery’s newest $20 Scratch-Off game, $3,000,000 FLAMINGO FORTUNE, which launched on Tuesday, March 5. The $25 MILLIONAIRE Scratch-Off game followed closely behind with more than $8.5 million in sales.
Also contributing to this week’s record was “Florida Lottery Day at The Villages” held this past Saturday, showcasing the new $3,000,000 FLAMINGO FORTUNE. More than $70,000 was generated in ticket sales due to the thousands of players who participated in this event.
The Florida Lottery offers approximately 60 Scratch-Off games at any given time through vending machines or counter displays at more than 13,000 retailers statewide. Scratch-Off games are an important part of the Lottery’s portfolio of games, making up approximately 58 percent of ticket sales and generating more than $495 million for the Educational Enhancement Trust Fund (EETF) in fiscal year 2011-12.
ABOUT THE FLORIDA LOTTERY
The Florida Lottery is an integral part of Florida’s culture and landscape. Responsible for contributing more than $24 billion to education and sending more than 600,000 students to college through the Bright Futures Scholarship Program, the Florida Lottery is a dependable source of financial support for the state. The agency reinvests nearly 98 percent of its revenue back into Florida’s economy through prize payouts, commissions to more than 13,000 Florida retailers, and transfers to education. Since its inception, Florida Lottery games have also made more than 1,200 people millionaires. That’s more than $37.7 billion in prize payouts since 1988 when the first ticket was sold. As the agency celebrates its 25th anniversary in 2013, an innovative and fresh spirit shines through with a mix of new and classic games, an updated logo design and new brand identity, as well as a renewed commitment to benefitting the state, all while inspiring Floridians to imagine the possibilities of their dreams coming true. For more information, please visit www.flalottery.com.
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