FLORIDA LOTTERY COMMUNICATIONS
TURN YOUR DREAMS INTO RICHES THIS SPRING WITH NEW SCRATCH-OFFS FROM THE FLORIDA LOTTERY
TALLAHASSEE – The Florida Lottery has four new Scratch-Off games going on sale today, including THE PRICE IS RIGHT®, BINGO GOLD, RUBY RICHES and BRONZE BUCKS. These games feature more than $117 million in total cash prizes. All Lottery retailers are expected to have these new tickets in stock and available for purchase within 48 hours.
The Lottery’s newest $5 Scratch-Off game, THE PRICE IS RIGHT, features six top prizes of $250,000 and more than $36 million in total cash prizes. This game also offers players a chance to win up to 12 times on each ticket with more than 2.6 million cash prizes ranging from $5 to $10,000.The game’s overall odds of winning are one-in-4.
From April 16 through July 8, players can enter any non-winning THE PRICE IS RIGHT Scratch-Off tickets in THE PRICE IS RIGHT Second Chance Promotion on the Lottery’s website. In each of the four drawings, four grand prize winners will receive a trip to Las Vegas to participate in a “Lottery Winners Only” Las Vegas Game Show Experience for a chance to win up to $1 million. Each winner will get to play a condensed version of six iconic game shows: THE PRICE IS RIGHT, LET’S MAKE A DEAL™, PRESS YOUR LUCK®, MATCH GAME™, FAMILY FEUD® and CARD SHARKS™. In addition, 15 second prize winners will receive a Wii™ gaming console with THE PRICE IS RIGHT Decades Wii™ game.
For just $3, players have the chance to win up to $50,000 with the BINGO GOLD Scratch-Off game. The game features more than $42 million in total cash prizes, and the overall odds are one-in-4.02.
The $2 Scratch-Off game, RUBY RICHES, features more than $26 million in total cash prizes and the overall odds of winning are one-in-4.36.
For only $1, players have the chance to win one of 78 $5,000 prizes with BRONZE BUCKS. The overall odds of winning are one-in-4.94.
The Florida Lottery offers approximately 60 Scratch-Off games at any given time through vending machines or counter displays at more than 13,000 retailers statewide. Scratch-Off games are an important part of the Lottery’s portfolio of games, making up approximately 58 percent of ticket sales and generating more than $495 million for the Educational Enhancement Trust Fund (EETF) in fiscal year 2011-12.
ABOUT THE FLORIDA LOTTERY
The Florida Lottery is an integral part of Florida’s culture and landscape. Responsible for contributing more than $25 billion to education and sending more than 600,000 students to college through the Bright Futures Scholarship Program, the Florida Lottery is a dependable source of financial support for the state. The agency reinvests nearly 98 percent of its revenue back into Florida’s economy through prize payouts, commissions to more than 13,000 Florida retailers, and transfers to education. Since its inception, Florida Lottery games have also made more than 1,200 people millionaires. That’s more than $39.7 billion in prize payouts since 1988 when the first ticket was sold. In celebration of its 25th anniversary this year, the Lottery introduced a fresh mix of new and classic games, an updated logo design and new brand identity, as well as a renewed commitment to benefitting the state, all while inspiring Floridians to imagine the possibilities of their dreams coming true. For more information, please visit www.flalottery.com.
FremantleMedia is one of the leading creators, producers and distributors of television entertainment brands in the world.
FremantleMedia is part of RTL Group, the leading European entertainment network, which is in turn 92 percent owned by the international media company Bertelsmann. FremantleMedia is responsible for many of the world’s highest rated prime time entertainment, drama, serial drama, factual entertainment and kids & family programming, with market leading capabilities that extend from content creation to licensing, digital and branded entertainment, gaming and home entertainment. The FremantleMedia Group (which includes FremantleMedia North America, UFA, FremantleMedia UK, FremantleMedia Australia, Ludia, @radical.media and Original Productions, among others) has one of the most comprehensive global networks with operations in 22 countries, creating over 9,200 hours of programming a year, rolling out more than 60 formats and managing over 300 individual titles. The company also distributes more than 20,000 hours of content in over 150 countries. FremantleMedia has some of the world’s most sought after and long running formats in its catalogue, and globally produces such programmes as: Idols (co-produced with 19 Productions in the US), Hole In The Wall, Got Talent (co-produced with Syco in the UK and the US), The X Factor (co-produced with Syco in the UK and the US), Take Me Out, Family Feud, The Price is Right, Farmer Wants A Wife, Gute Zeiten Schlechte Zeiten, and Neighbours. www.fremantlemedia.com
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