FW: Brutally unpopular Rick Scott going negative on TV a year out

Nov 3 • 1267 Views • View Comments

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From: Danny Kanner, Democratic Governors Association
Date: Thursday, October 31, 2013 at 7:03 PM
Subject: Brutally unpopular Rick Scott going negative on TV a year out

Floridians don’t like him, don’t trust him, and don’t approve of the job he’s doing, so Rick Scott has commenced his negative campaign of character assassination against an unannounced candidate more than a year before the 2014 election.

Scott told the National Review in July that he is going to win reelection not because he has a record to be proud of, but because he “will have $25 million in the bank by the end of the year and will use it… to define my opponent.” Such a statement from a sitting governor isn’t only bizarre and pathetic – it’s dead wrong. He’ll find that out soon enough.

Florida governor race 2014: Rick Scott to time ad buy with Charlie Crist launch
By: Maggie Haberman
October 31, 2013 06:14 PM EDT

Florida Gov. Rick Scott, who’s broadcast his intent to spend heavily in the 2014 election, is set to launch an ad blitz the same day that Democrat Charlie Crist announces his all-but-assured candidacy in the race, a media-tracking source told POLITICO.

Scott is going up with a $525,000 ad buy lasting two weeks in 10 cities, the source said. TV stations have been told to expect an ad called “Opportunist,” the source added.

Crist, the former GOP governor who became a Democrat in the past 12 months, is making an announcement Monday that is expected to be a gubernatorial campaign rollout.

Scott, who is independently wealthy but is also fundraising for his race, told National Review recently, “I will have $25 million in the bank by the end of the year and will use it in early 2014 to define my opponent.”

It’s similar to the negative strategy President Barack Obama used against Mitt Romney in 2012. But it’s less clear whether it will be successful against Crist, a well-known commodity with 100 percent name recognition.

 

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