• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • About
  • Advertise
  • Submit News
  • Contact Us

Capital Soup

Florida News Straight From the Source

  • Soup Du Jour
  • People
  • Government
  • Campaign
  • Business
  • Education
  • Insights
  • Video
You are here: Home / Soup Du Jour / Gov. Scott: VISIT FLORIDA to Market the Sunshine State Following Irma

Gov. Scott: VISIT FLORIDA to Market the Sunshine State Following Irma

Posted on September 19, 2017

Governor Rick Scott directed VISIT FLORIDA to launch an aggressive new marketing campaign to highlight Florida following Hurricane Irma. Last year, Florida welcomed a record of nearly 113 million visitors to the state. In 2017, Florida is working to break this record and welcome more than 120 million visitors. The campaign will be multi-phased and include digital, social, broadcast and traditional components in both domestic and international markets. The Governor’s top focus remains the many communities in the Florida Keys and Southwest Florida still recovering from Irma and campaigns promoting these specific areas will be launched at a later date.
Governor Scott said, “As communities around Florida continue to recover from Hurricane Irma, we are doing everything possible to help families and businesses get back on their feet and get people back to work. While our top focus remains on the recovery of Florida families, especially those in the Florida Keys and Southwest Florida, we cannot forget about the many communities which rely on Florida’s incredible tourism industry and millions of visitors. With more than 1.4 million Floridians working in the tourism industry, we must aggressively fight to bring visitors back to our communities.”
Ken Lawson, President & CEO of VISIT FLORIDA said, “Following Hurricane Irma, it’s more important than ever for us to spread the word that the coast is clear and the Sunshine State is open for business. At Governor Scott’s direction, we have put together an aggressive marketing plan that showcases sunshine, blue skies and good times at over 12,000 industry businesses across the state. I want to thank Governor Scott for his leadership as we work to let the world to know that Florida is still the number one place to visit.”

Share this article! Share on FacebookShare on Twitter

Filed Under: Soup Du Jour Tagged With: Governor Rick Scott, Hurricane Irma, visit florida

Primary Sidebar

    Submit News    

Florida Department of Juvenile Justice Holds Assembly on the Lethal Dangers of Substance Abuse, a Component of The Facts. Your Future.

The Florida Department of Juvenile Justice (DJJ) held a youth assembly to echo the message of The Facts. Your … [Read More...] about Florida Department of Juvenile Justice Holds Assembly on the Lethal Dangers of Substance Abuse, a Component of The Facts. Your Future.

Sachs Media Named One of Florida Trend’s 2022 Best Companies to Work For

Sachs Media, Florida’s top PR firm for high-stakes challenges, has been named one of the Best Companies to … [Read More...] about Sachs Media Named One of Florida Trend’s 2022 Best Companies to Work For

Florida Establishes Temporary Reinsurance Arrangement for Insurers Facing Potential Financial Stability Rating Downgrades

The Florida Office of Insurance Regulation (OIR) today announced a plan to establish a temporary reinsurance … [Read More...] about Florida Establishes Temporary Reinsurance Arrangement for Insurers Facing Potential Financial Stability Rating Downgrades

Keep in Touch

  • Email
  • Facebook
  • Twitter

Newsletter signup

Stay in the loop! Subscribe to our weekly newsletter to receive a brief recap of the week's most popular stories.

Footer

News

  • Soup Du Jour
  • People
  • Government
  • Campaign
  • Business
  • Education
  • Insights
  • Video

About Us 

  • About
  • Advertise
  • Submit News
  • Contact Us

Keep in Touch

  • Email
  • Facebook
  • Twitter

Copyright © 2021
Terms & Conditions

© Copyright 2022 Capital Soup · All Rights Reserved ·