Nationwide feel-good campaign encourages people to express
personal gratitude through the power of social and mainstream media
In the grip of the global COVID-19 pandemic and its severe direct and indirect impacts, 2020 has likely been the most difficult year in the lives of most Americans. The virus and other major stressors have draped a blanket of dark days from coast to coast, leaving many Americans grappling with how to keep their spirits up. To ignite a spirit of thankfulness, America’s Newspapers, the national newspaper trade association, and Sachs Media, a leading Florida-based communications firm, are partnering to launch Share Gratitude 2020, an inspiring holiday campaign beginning November 16 through January 2021.
Share Gratitude 2020 encourages people of every demographic throughout the country to look into their hearts and share what they’re grateful for – health, family, faith, friends, pets, or anything else – by using the power of social and mainstream media.
“2020 has clearly presented us with significant challenges,” said Dean Ridings/CEO of America’s Newspapers, an association representing more than 1,600 newspapers across the United States and Canada. “However, through it all, there are many things to be grateful for. We are proud to share this campaign with our members and their communities to help recognize these things, along with the people, organizations and businesses that have gone above and beyond this year.”
“Despite the profound and prolonged hardships of this toughest time from the virus, each of us can still readily identify and embrace those many meaningful blessings that are the center of our lives,” said Ron Sachs, Founder/CEO of Sachs Media, which conceived and created the campaign. “While our pre-pandemic lifestyles and quality of life have been radically altered, we want to prompt people to tap into the many things that still positively define their days and share gratitude in a way that fuels a valuable virtual viral campaign.”
To join the gratitude movement:
- Visit ShareGratitude2020.com.
- Click “Share My Gratitude” – write about what you’re grateful for and decide if you want to share a photo or video.
- To share an image, upload it using the “Upload Now” button.
- To share a video, share the link to the video in the field provided.
- Click “Submit!”
- Once your gratitude submission is uploaded, tell your friends and family via social media by clicking any of the “Share” buttons. Tag three people and include #ShareGratitude2020 to spread the word!
Participating newspapers throughout the country will publish local submissions in print and online. The public is invited to visit ShareGratitude2020.com to watch and share inspiring gratitude submissions from others. With the support of America’s Newspapers’ strong network of publications, local newspapers in cities throughout the United States can inspire their neighbors by sharing their submissions online and in their community papers.
About America’s Newspapers
On behalf of its approximately 1,500 newspaper and associate member companies, America’s Newspapers is committed to explaining, defending and advancing the vital role of newspapers in democracy and civil life. We put an emphasis on educating the public on all the ways newspapers contribute to building a community identity and the success of local businesses. Learn more: www.newspapers.org.
About Sachs Media
Founded in 1996, Sachs Media is the go-to strategic communications partner for mid-size to large corporate, nonprofit, and government organizations with high-stakes challenges. Based in Florida with national reach, Sachs Media has perfected the art and science of promoting issues, brands, and services. The firm believes in insight-informed strategy — doing the right things to reach the right audiences and achieve the right outcomes, measuring success the way its clients do. With headquarters in Tallahassee and offices in Orlando, Fort Lauderdale, and Washington, D.C., the firm’s award-winning team has the experience, specialized skills, and bandwidth to treat each client’s high-stakes issue as a top priority.
