Every spring, the Capital Chapter of the Florida Public Relations Association recognizes Tallahassee’s most outstanding PR practitioners for their creative and effective work in the field of public relations.
While we couldn’t celebrate in person this year, Capital Chapter President Drew Piers, APR, and President-Elect Zoe Linafelt hosted a virtual, travel-themed Image Awards ceremony. Director of Awards & Recognition Valencia Scott led the Image Awards coordination effort from beginning to end, and even personally delivered gift boxes to each organization that entered in the Image Awards.
“The annual Image Awards ceremony is an exciting opportunity to recognize the amazing communications campaigns and impressive work our members have created over the past year,” said Drew Piers, APR, president of the FPRA Capital Chapter. “This year has created countless challenges for professional communicators and our members consistently rise to the challenge, developing top-notch content on a range of meaningful issues.”
We received 20 entries this year, and each entry was judged by a panel of APR-certified public relations professionals from the Tampa Bay and Polk Chapters and evaluated on criteria including goals and objectives, implementation and overall effectiveness.
Here are the 2021 Image Award Winners:
DIVISION A: Public Relations Programs
Category 1: Community Relations
BowStern Marketing Communications: Envision No Hunger
- Image Award
- Judges’ Award
Category 2: Public Service
SalterMitchell PR: League of Women Voters of Florida Vote-by-Mail Awareness Campaign
- Award of Distinction
Category 7: Promotional/Marketing
SalterMitchell PR: Anact and SurfearNEGRA Black Lives Matter Publicity Campaign
- Image Award
- Judges’ Award
DIVISION B: Collateral of Public Relations
Category 6: Specialty Item
Leon County: Ending the Reign of Mosquitos in Leon County
- Grand Image Award
- Image Award
- Judges’ Award
DIVISION C: Digital Tools of Public Relations
Category 3: Social Media
Leon County: Gator Graphic: A Guide to Physical Distancing
- Grand Image Award
- Image Award
- Judges’ Award
SalterMitchell PR: Examination Board of Professional Home Inspectors Facebook Campaign
- Award of Distinction
Category 5: Video – External
Agency for Persons with Disabilities: Tacachale Dental Clinic Video
- Image Award
Category 6: Video – Public Service
Allison Aubuchon Communications: Water Access Animated Video
- Image Award
Category 7: Video – Institutional
BowStern Marketing Communications: “Home”
- Award of Distinction
DIVISION D: Student Projects in Public Relations
Category 3 – Public Relations Campaign
FSU Students in New Age Media Group: “New Decade. New Cycle.” – Haute Route Campaign
- Award of Distinction
For more information, visit FPRA-Capital.org.
