The Florida Department of Transportation (FDOT) and the Florida Highway Patrol (FHP) will host a Target Zero Speed Enforcement Kick-Off on November 3, 2022 from 9 a.m. to 2 p.m. at the FHP Troop L Headquarters, 14190 SR-84, Davie, FL 33325. This event will include opening remarks, media availability, and speed enforcement, highlighting FDOT’s focus on modifying behavior to reduce speed-related crashes.
Target ZERO is an innovative initiative with one goal: eliminating fatalities and serious injuries on Florida roadways. The initiative goes further than any state safety effort prior by targeting specific regions and challenges to prevent dangerous driving behaviors that lead to fatalities before they occur.
Target ZERO uses data to find safety challenges in the state and adds human factors research to determine the motorists’ behavior(s) that lead to fatalities and serious injuries. This life-saving effort then leverages research conducted within the specific target group, men aged 22-27, to determine, test, and implement messaging that resonates most with the audience via their preferred communication channels.
The reasons for the Target ZERO initiative lie in the numbers: Every day in Florida, eight people die and 49 more are seriously injured on public roadways. Eliminating roadway fatalities is the highest priority of FDOT and its safety partners.
The initial phase of the behavior change campaign starts with a focus on reducing speeding in Broward, Miami-Dade, Palm Beach, and St. Lucie counties.
Target ZERO will have additional focus areas, both in content and location, over the next several months. Following the focus on speeding, behaviors that lead to driver distraction and aggression will be targeted in more parts of the state. The statewide initiative began earlier this year under the theme, “Let’s Get Everyone Home.”
Visit www.TargetZeroFL.com for more information on Target ZERO.
