EFI will host largest state pavilion with 27
exhibitors at world’s top medical trade fair
Enterprise Florida, Inc. (EFI) will again host the largest pavilion of any state at the MEDICA trade fair in Düsseldorf, Germany from November 14-17. Florida’s two-story pavilion will exhibit 27 small and mid-size businesses, and another 10 state companies will exhibit outside the Florida Pavilion. This marks the 31st consecutive year the state will attend.
“MEDICA is the biggest tradeshow we attend annually and the small businesses that exhibit with us have continued to build on their successes over the years,” said Florida Deputy Secretary of Commerce Laura DiBella. “Attending MEDICA gives our team a unique opportunity to share Florida’s strong life sciences story with industry leaders from around the world. We are looking forward to traveling alongside Florida companies as we showcase the Sunshine State to the world.”
MEDICA is the largest medical trade fair worldwide, and Florida’s pavilion will allow companies and organizations to market their medical and healthcare products to an international audience and demonstrate the innovation and expertise that makes Florida a leader in the life sciences sector.
Companies exhibiting in the Florida Pavilion include:
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This year, nine of the companies attending the trade fair will be receiving Target Sector Trade Grants from Enterprise Florida. EFI’s goal is to build on the success that was achieved during MEDICA 2021 where the Florida Pavilion exhibitors reported more than $6 million in actual export sales and an additional $117 million in export sales expected within a 24-month period.
According to testimonials from several Florida participants who attended last year’s Medica trade fair, being exposed to international attendees helped grow and strengthen their businesses while introducing Florida’s strong life sciences products to an international audience.
- “Attending Medica gave Orthomerica the opportunity to identify leads that resulted in many new customers and distributors in several countries.” – Shannon Schwenn with Orthomerica
- “We found leads in 20+ countries that we would have never been exposed to.” – Jennifer Jensen of Safer Medical Products/Robrady
Enterprise Florida (EFI), the state’s lead commerce agency, serves as a catalyst for economic development by promoting Florida as a premier business destination and expanding the state’s economy through private-sector job creation. As a public-private partnership of Florida’s business and government leaders, EFI facilitates job growth through recruitment and retention, business growth through international trade and exporting programs, promotion of the sports industry, promotion and protection of Florida’s military bases, and capital funding programs to assist small and minority businesses. EFI works closely with a statewide network of economic development partners to showcase Florida as the leading state for business.
