The Florida Health Care Association (FHCA) recently announced its strategic partnership with high-stakes public strategy firm Mercury Public Affairs. Mercury’s Florida team brings a combined 25 years of public relations and communications experience, with proven results for the world’s most successful leaders, companies, advocacy groups, and policymakers.
With a shared commitment to fostering public awareness, education, and engagement within the long-term care sector, this collaboration marks a significant milestone in advancing FHCA’s mission to advance its members’ quality of services, image, professional development, and financial stability.
“As the landscape of long-term care evolves, effective communication and community engagement have become increasingly vital to showcase our dedication and advancements within our profession,” said FHCA Chief Executive Officer Emmett Reed. “We are confident that our partnership with Mercury will enhance our ability to share our mission, values, and initiatives and strengthen our efforts to promote the importance of investing in the well-being of Florida’s most vulnerable to ensure their continued access to high-quality long-term care.”
Boasting a distinguished record of success in healthcare communications and public relations, Mercury provides a comprehensive suite of services that includes bipartisan government relations, international affairs, crisis communications, digital influence, public opinion research, media strategy and execution, and a grassroots mobilization network. The account will be led in partnership by Mercury’s team of managing director, Tammy Gordon on public relations strategy and senior vice president, Kristin Whitaker on legislative strategy.
“We are excited to collaborate with Kristen Knapp and the FHCA team to further their meaningful work in long-term care advocacy in Florida,” said Mercury Partner Ashley Walker. “Together, we aim to amplify FHCA’s initiatives, enhance their advocacy for providers and residents and tell the stories of the hard-working caregivers who are setting the gold standard in long-term care.”
Through this new partnership, FHCA and Mercury will focus on raising awareness about providers’ commitment to gold standard care and services, bolstering providers’ workforce initiatives and strengthening the profession to meet the needs of Florida’s seniors and people with disabilities, today and into the future.
ABOUT THE FLORIDA HEALTH CARE ASSOCIATION
The Florida Health Care Association (FHCA) is a federation that represents more than 80% of Florida’s nursing centers, including over 600 long-term care centers that provide skilled nursing, post-acute and subacute care, short-term rehab, assisted living, and other services to the elderly and individuals with disabilities in Florida. The mission of FHCA is to advance the quality of services, image, professional development, and financial stability of its members. As Florida’s first and largest advocacy organization for long-term care providers and the elderly they serve, the Association has worked diligently since 1954 to assist its members with continuously improving quality of care and quality of life for the state’s growing elder care population. For more information about the Florida Health Care Association, visit http://www.fhca.org.
