Flagler College student Nancy Harms took home top prizes in the American Advertising Federation-Daytona Beach “ADDY” awards competition on March 4, including “Student Best in Show” and Gold ADDY awards for her animated title sequence “The Book Thief.” The awards recognize creative excellence.
“I was very excited to win because the ADDY’s represent the largest advertising competition in the nation,” Harms said. “The Flagler Art and Design faculty who believe in their students and encourage us make all the difference.”
Harms also took home a Silver ADDY award for an animated logo, titled “Too Legit to Knit Crochet.”
The American Advertising Awards, formerly known as the ADDY’s, honors outstanding creative work produced by local companies, agencies, freelancers and students, including traditional and non-traditional media. Local winners proceed to the district level of the competition, with district winners proceeding to the national finals. Gold and Silver ADDY Awards are awarded to entrants based on scoring by a panel of judges brought to our area from different markets with diverse backgrounds.
In addition to Harm’s Daytona Beach wins, Flagler College took home six Jacksonville ADDY awards on Feb. 4.
advertising competition
Flagler College students win top awards in area advertising competition
Flagler College students recently took home 2017 American Advertising Federation-Jacksonville (AAF) “ADDY” awards on Feb. 4, including a “Student Best in Show” award by senior Courtney Babchyck for her animation titled “A Boy Called Jex.” The ceremony for the highly-recognized awards, which honor advertising creative excellence, was held on Saturday, Feb. 4.
Students Josh Manning also won a “Student Judges Choice” and “Student Gold Medal” award for his “Super Signer! Tablet App”; Lauren Powell and Olivia Junghans won “Student Silver Medal” awards in the “Magazine Advertising Campaign” category and Manning in the “Integrated Consumer Campaign” category.
Babchyck’s two-minute animation, which won the “Student Best in Show” award, is a playful tale of an optimistic introvert who brings to life inanimate props in a vacant theater. The film also took home a “Student Gold Medal” in the ADDY’s “Animation or Special Effect” category. “Jex” was a project that initially got its start when the Flagler student was in high school, and completed recently during a Graphic Design course with Assistant Professor Natalie Stephenson.
“Winning this award means so much because it makes me look back on my life and work through all those years and realize how much has changed and yet stayed the same,” Babchyck said. “Getting the chance to get to share my work with others is the best thing I could ever ask for. This has been something that’s been close to my heart for many years, so watching them (the ADDY’s) play it on the screen was a surreal moment for me.”
The annual AAF-Jacksonville dinner and awards presentation was attended by over 120 individuals of the local advertising and media community. Over 300 submissions were critiqued by out-of-market judges and from that, 28 gold ADDY Awards and 47 silver ADDY Awards were presented. Entries were judged based on creativity, originality and creative strategy.
The Flagler College student winners of Saturday night’s competition are listed below, along with their submission title and category.
STUDENT BEST OF SHOW
Courtney Babchyck
“A Boy Called Jex”
Animation or Special Effects
STUDENT JUDGES CHOICE
Josh Manning
“Super Signer! Tablet App”
App Mobile or Web-Based
STUDENT GOLD MEDALS
Courtney Babchyck
“A Boy Called Jex”
Animation or Special Effects
Josh Manning
“Super Signer! Tablet App”
App Mobile or Web-Based
STUDENT SILVER MEDALS
Lauren Powell
“Save the Arts”
Magazine Advertising Campaign
Olivia Junghans
“Bait and Switched”
Magazine Advertising Campaign
Josh Manning
“USPS Send a Smile”
Integrated Consumer Campaign
To see a complete list of this year’s winners, visit here. To view Babchyck’s animation, visit here.
