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Sachs Media Group Selected by Sonny’s BBQ as New Agency of Record for Public Relations

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Sachs Media Group today announced that it has been named as the national agency of record for Sonny’s BBQ®, which was recently named “Nation’s Best BBQ Chain” by The Daily Meal for the third consecutive year. The BBQ restaurant chain currently has 112 locations spanning eight states including Florida, Georgia, North Carolina, South Carolina, Louisiana, Mississippi, Alabama, and Kentucky. As the company enlarges its footprint throughout the South and other regions of the United States, Sachs Media Group will lead public relations activities to support growth in the Sonny’s franchise and nonprofit divisions.

“Sonny’s BBQ is a beloved and landmark brand across the Southeast, and we are honored to have been selected for the important work of promoting its outstanding reputation across the United States,” said CEO Ron Sachs. “People get fired up about their barbecue, and we look forward to stoking their passion for Sonny’s – the finest barbecue around.”

Now in its 22nd year, Sachs Media Group is a full-service, award-winning agency headquartered in Tallahassee with offices in Orlando, Boca Raton, and Washington D.C. The company recorded its best year ever in 2016, as the nationally rated and regarded firm’s work expanded in multiple areas including public affairs, research, crisis communication services, and digital/web development. The company plans to continue to grow its lifestyle, travel, and hospitality division in 2017.

With 112 locations throughout the Southeast, Sonny’s BBQ is one of the largest and most popular barbecue restaurant companies in the country. Headquartered in Maitland, Fla., the restaurant chain employs more than 6,000 people. Sonny’s was founded by Floyd “Sonny” Tillman in 1968 in Gainesville, Fla., and is gearing up to celebrate its 50th anniversary next year. Robert Yarmuth, a longtime Sonny’s franchisee from Kentucky, purchased the Sonny’s chain in 1991 and today serves as Sonny’s BBQ Chairman and CEO. Award-winning Pitmaster Bryan Mroczka leads the brand’s culinary division, and is responsible for spearheading the culinary direction and R&D to support the many pitmasters located at Sonny’s locations across the United States.

Sachs Media Group Named Agency of Record for The James Madison Institute

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Sachs Media Group, Florida’s dominant public affairs communications firm, has been named Agency of Record for The James Madison Institute (JMI), Florida’s premier free-market think tank. The Sachs firm’s work will be targeted to elevate JMI’s profile in Florida and nationally by providing public affairs, public relations, digital media, targeted advertising, and strategic communications services in support of JMI’s initiatives.
Founded in 1987, JMI is one of the nation’s oldest and largest 501(c)3 nonprofit, nonpartisan research and educational organizations. Hailed as a “heavy hitter” by Florida Trend, JMI has produced work appearing in every Florida media market, as well as in such national outlets as USA Today, The Wall Street Journal, The Hill, Bloomberg, POLITICO, Newsmax, and others. President and CEO Dr. Bob McClure is a highly regarded political thought leader and was named one of INFLUENCE Magazine’s Top 100 Most Influential People in Florida Politics.
“The James Madison Institute is one of the most influential centers for public policy thought leadership in Florida and beyond,” said Michelle Ubben, president and partner of Sachs Media Group. “We deeply respect the commitment to core values and strong principles that guide all of its important work and we’re excited to collaborate with JMI’s talented staff, dedicated board, and loyal supporters.”
JMI’s already-successful media presence will be reinforced through the guidance of Sachs Media Group’s expertise in public affairs communications. Last year, leading industry publication O’Dwyer’s ranked Sachs Media Group as the Southeast’s and Florida’s top public affairs firm. The addition of JMI to Sachs Media Group’s extensive client list will further underscore the firm’s stature in public affairs communications.
Sachs Media Group provides exceptional results in public affairs, branding, digital, and crisis communications. The firm combines unparalleled relationships, news judgment, messaging, and storytelling ability with cutting-edge strategies to engage audiences with content they seek and share. Sachs Media Group is home to the team best known for smart, strong, and strategic counsel across the diverse and ever-changing media landscape.
For more information about The James Madison Institute, visit https://www.jamesmadison.org/.