The League of Women Voters of Florida announced on Tuesday that Lisa Hall will be joining the state board of directors. “Lisa represents the professionalism and expertise that is the hallmark of the League of Women Voters. It is a pleasure to be able to work alongside her,” said Pamela Goodman, president of LWV Florida.
Lisa Hall draws from nearly three decades of media experience – on both the receiving and sending ends. After nearly 17 years as a broadcast news producer, she launched her intended career in public relations in 2000 and led the public affairs practice as Senior Vice President of Salter>Mitchell (formerly Herrle Communications Group) until July of 2013.
As director of public affairs, Lisa played an important role in strategic planning by facilitating brainstorming sessions, developing creative content and identifying news angles. Lisa has led statewide campaigns that have resulted in major client victories. She led a grassroots campaign that helped save Florida’s State Library, spearheaded media and community relations that resulted in the largest preservation land purchase in Florida history and creation of the Babcock Ranch Preserve in Southwest Florida, and engaged Florida newspapers as reliable and outspoken allies for three Supreme Court Justices facing organized efforts to remove them from the bench in the 2012 merit retention races. The more than 272 articles covering the unprecedented attempt to politicize the court included 120 editorials and opinion columns published during a 10 month period.
While Hall is continuing her work with Salter>Mitchell clients as a senior consultant to the firm, she launched Hall+Media in part to pursue additional opportunities to advocate on behalf of judicial branches that are under siege across the country.
A graduate of the University of Oklahoma, Hall moved to Florida in 1987 to accept a position as news producer for WSVN in Miami. In 1990 she migrated north to Tallahassee, where she continued her journalism career as capital bureau chief and regional manager for a television news cooperative serving 10 stations across Florida. She went on to serve as News Director for WTWC and then as Managing Editor for Florida’s News Channel before making the move to public relations. Hall is Accredited in Public Relations (APR) and is also credentialed as a Certified Public Relations Counselor (CPRC) by the Florida Public Relations Association. She is active in numerous community organizations.
The League of Women Voters of Florida, a nonpartisan political organization, encourages informed and active participation in government, works to increase understanding of major public policy issues, and influences public policy through education and advocacy. For more information, please visit the League’s website at: www.TheFloridaVoter.org.