Radio PSA

The Epilepsy Foundation of Florida, the state’s second largest provider of free, in-person ACA enrollment assistance, has released a new radio PSA to promote Florida’s extended December 31 enrollment deadline.
Floridians have until December 31 to enroll in coverage through the federal Health Insurance Marketplace, due to impacts from Hurricanes Harvey, Irma, and Maria. The Centers for Medicare & Medicaid Services announced on September 28 a special enrollment period allowing Florida consumers extra time to enroll. More on the extension from NPR affiliate WUSF.
EFOF produced the 30-second PSA to promote both their free enrollment assistance and the extended enrollment deadline. The spot is currently running on more than 27 radio stations across the state, in the West Palm Beach, Miami, Naples, and Pensacola markets.
The PSA can be listened to and linked to here.
“While we’re seeing continued enthusiasm for this life-saving health coverage, there’s also persistent misinformation among consumers,” said Karen Basha Egozi, CEO of the Epilepsy Foundation of Florida. “With a 90 percent cut to ACA advertising this enrollment period, we had to get creative and think outside the box to ensure Floridians knew where to turn for help getting covered.”
After December 15, Florida consumers can shop for health plans with EFOF Navigators, who will connect them with the Health Insurance Marketplace to complete the enrollment process. Consumers can find locations and make an appointment by visiting EFOF.org/ACAnavigation or calling toll-free 1-877-553-7453.
EFOF has discussed ACA enrollment in The New York Times, The Wall Street Journal, the Associated Press, and in statewide and local media. EFOF has educated and assisted more than 250,000 Floridians at thousands of events in 35 counties.